Dealers can refresh their knowledge of search engine optimisation (SEO) as well as pick up new tips on how to improve Google rankings at an interactive workshop at the AM Digital Dealer Conference on February 21.

The workshops only make up part of the day, so visit www.amdigitaldealer.co.uk for a full itinerary of our keynote speakers and for details on how to book your place.

The AM Digital Dealer Conference takes place on Tuesday February 21 at the National Motorcycle Museum near Solihull.

Razsor will be hosting the workshop session which will provided delegates with practical advice and examples to help their dealer websites stand out from the packed crowd and remain above competitors.

With over 90% of buyers starting their journey at a search engine, it’s essential dealers fine tune their websites to appear in relevant customer searches.

Other workshops that delegates can choose from at the event include:

How to make social media part of your digital strategy – Workshop provided by GForces Web Management

• Consumer behaviour within social media
• How to integrate social media into your overall marketing and contact strategy

Online consumer behaviour and the effect of mobile technology – Workshop provided by Manheim Retail Services

• Top tips on how to maximise your online visibility
• How consumers are interacting and using mobile technology – what tools can you use to harness this technology to help drive enquiries