Friday 10 October 2008, 07:00

"We want people to be able to get everything from us, I’d like to be the Coca-Cola of the exhaust world. - said Hannah."

Klarius is piloting a sales team to visit garages, not
to sell its products but to “sell the brand”, said Paul Hannah, Klarius business development.

The test scheme in the north west will see five people talking to workshops about their business and what products they use, before passing on details to its distributors which traditionally sell products to the garages.

It has added more than 1,000 exhaust systems to its range in the last year. 

“We want people to be able to get everything from us,” said Hannah. “I’d like to be the Coca-Cola of the exhaust world.”

He added: “The replacement market isn’t really growing because life is better. 

“So it makes sense to have a wider range and lower volume rather than a small range and huge volume."

Currently with a market share of 44%, Hannah said the need for good service levels is critical.

“Make sure whatever people order, they get. Deliver what you promise to deliver at the time you promise to deliver.”

He added that new customers were attracted by its wide range of products and “world-class delivery performance”.

---

AM magazine provides regular insight into manufacturer networks and dealer groups - to sign up for your magazine please click on the following link to subscribe:

AM also provides a monthly electronic magazine called AMe - this provides the latest analysis of new car sales figures each month and more news - to subscribe to this ezine please click the following link:

---

You must be logged in - click here to login