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Maintenance-free electric cars could spell trouble for dealers

Thursday 4 March 2010, 10:35
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Dealers should consider repercussions of maintenance-free electric cars.

 

Network Automotive says dealers should look at the Think City electric car, which requires no scheduled dealer maintenance.

“There is no indication that the wave of electric vehicles that is coming from major manufacturers will be as maintenance-free as the Think City," Colin Bruder, managing director, said. "However, they will probably require much reduced and less frequent maintenance regimes compared to petrol and diesel models.”

Dealers will have to look at how to replace lost revenues from the fewer services that electric cars will require.

This is likely to be more of an issue as sales of new electric cars are predicted to increase significantly in January when the £5,000 government grant comes into play and cars from Mitsubishi, Nissan and Renault hit the showrooms.

“If drivers have no good reason to visit a dealership at least once a year for servicing, then how is that revenue replaced? Who is checking tyres and other wear items to ensure that they remain in good condition? At a more fundamental level, how is any relationship maintained with the new car customer?," asks Bruder.


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   Associated suppliers:
Your comments:
Customer relationship is maintained by talking to the customer, of course. It is not rocket science to communicate in a friendly manner, staying in touch, without holding your hand out for payment at the end of each conversation like a street-corner busker demanding change.

If cars need far less servicing, this is a good thing! Of course it is. There is no God-given right for franchised garages to demand a tithe on car ownership. And customers are entirely capable of checking tyres etc, of course! - After all, how do you imagine people cope BETWEEN services now? They go to Kwik Fit with their tyre problems.

Maybe dealers will not replace the income from servicing? As the world changes, the world changes. Cars become far more consumer goods. Just as Curry's does not expect to strip a customer of UKP300 every year for servicing their fridge or microwave. I think this will eventually mean that (over many years) combustion engine servicing will become as rare as steam boiler servicing is, today.

People must stop trying to desperately cling to existing revenues, but explore what the customer really wants and give the customer things worth paying for.

Ling

LINGsCARS
04 March 2010, 12:48

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