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05/07/2008 21:44:11

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The Big Picture

Welcome to the AM blog. It's for those of you who always wondered what we did all day on AM.

We hope it provides an interesting insight into life at AM and some of the stories which don't make it into print. We'll include some views on the industry, our own experiences and details of press trips, car launches and industry interviews - some of the stuff which doesn't make it into AM.

All AM staff will be contributing - and I won't be editing their views to be 'on message' with the AM brand, so you'll get unadulterated opinion!

To comment on anything you read, please email am@emap.com.

Stephen Briers
Editor, AM

Is the TF's biggest threat another TF?
Alex Grant 04 July 2008 12:35
MG is looking set for its return to the UK, with a growing dealer network and loyal customers already putting down deposits for the TF LE500 model it launches with.

I'm pleased to see a brand like MG back in the market, but I think it'll be a rough road for the brave dealers who get on board this early.

The manufacturer announced prices for the new TF this week - and it's taken a price drop of around £2-3000 (comparing similar spec cars) since it last appeared in UK showrooms.

It's had a few minor revisions, such as slightly revised bumpers, a piano black dash insert and a better level of standard equipment.

For a 13 year old car it's aged well, but I can't see many reasons to buy new.

For starters the Mazda MX-5, one of its closest competitors and a much newer design, is cheaper.

What's also considerably cheaper is any of the masses of used examples available.

A quick browse of Auto Trader reveals leather clad, air conditioning equipped pre-collapse 1.8 litre TFs in good condition, many of which are below £4,000.

At that price, does buying new make any sense?

Used TFs will have been through the bulk of their depreciation, and with the spare £13,000 it wouldn't be difficult to find change from a hard top, new stereo and can of piano black spray paint to bring it up to 2008 spec.

In fact, even with a new set of bumpers, warranty and personalised plate to hide the age of the car there'd probably be enough left over for a summer holiday in France to go and enjoy it.

Early interest from customers does seem to be strong though, and I do think MG will find a loyal enough group of fanatics to buy the TF, but it's a shame they don't appear to be going for new customers yet.

After all, the MG Rover was blighted in the past by a lack of cash which forced them to tweak old designs and sell them as new models.

If the new MG proves a success, they'll need to be quick on their feet bringing out an all-new car to sustain interest.

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