AM in conjunction with Sewells' Information and Research brings you the Best Guide to Selling New and Used Cars.
This essential guide covers:
- The stocking and model mix - How the analysis of sales will be recouped in the long-term
- Prospecting and marketing - Successful prospecting is the key to winning new business
- The sales process - Essential steps in the run-up to closing a sale
- Presenting - Know your customers to be clear what they want
- Part-exchange - Keeping a part-exchange customer on your side
- Finance sales - Appointing a business manager can provide dealerships with added focus for F&I sales
- Corporate sales - Target business buyers with special treatment
- Follow-ups and referrals - How relationships lead to more business
These topics are covered in full by Sewells, to help you make the most of business opportunities.