Dealers can now download the popular Sewells' sales organiser diary for free.

The diary, which previously cost £32, provides a structured plan for all sales leads and enquiries, helping automotive sales professionals convert more people into buyers.

Managers can monitor each salesperson’s daily activity rates quickly and accurately, including the number of walk in prospects, phone enquiries, the ratio of demonstrations to enquiries, referrals and prospected sales leads.

Email and website enquiries can be monitored too, allowing dealers to analyse the conversation rate for all new leads and prospects.

The 2011 diary can be downloaded free in .pdf format from www.sewells.co.uk or here.