The UK new car market has seen a 184% increase in the standard fitment of digital radio in the first nine months of 2011 compared to the same period in 2010.
The latest data from Society of Motor Manufacturers and Traders and CAP was revealed as SMMT chief executive, Paul Everitt, spoke at the UK’s first conference to discuss the switchover to digital radio from an automotive perspective. It coincides with announcements from the BBC confirming that it would build coverage of its national services to 97%, including a focus on improving coverage on motorways and major roads.
Everitt said: "Significant progress has been made in developing the content and coverage of digital radio, driving consumer demand in the new car market.
"The massive increase we’ve seen this year puts us well on the way towards delivering our commitment to fit all new cars with digital radio by the end of 2013.
"In the last 12 months, at least 14 car brands have announced plans to fit digital radio as standard, but we must also ensure that plans are in place to support the 25 million cars on the road that will need safe, reliable upgrades undertaken by accredited technicians."