EGO Computer Systems, the dealer management software (DMS) provider, has rebranded as Rescura.
The rebrand follows a period of software development which has seen the company work with dealers to create its RescuraOne software.
Paul Rolison, Rescura managing director, said: “In terms of remaining competitive, rebranding is essential.
“We needed a stronger image that customers could easily identify with since the provision of DMS is fundamentally linked to every aspect of running a successful dealership.”
Rescura translates as ‘activity management’ in Latin.