Google will reveal to delegates at AM’s first Digital Dealer Conference 2012 how automotive buying behaviour has changed, why the path to purchase is different and how consumers consume media differently.
Belinda Poole and Hugh Dickerson, senior industry heads of automotive at Google will explore how the digital landscape is evolving and will provide insights and case studies to help dealers navigate the latest developments and optimise their online activities.
Poole will be known to dealers in the industry as the ex-head of Lexus GB. Dickerson has held senior management positions with brands including Peugeot, Toyota and Lexus. His experience includes manufacturer, distributor and retailer roles in the UK, Europe, Africa and the Middle East.
The duo is responsible for a portfolio of automotive clients at the digital giant and jointly manages a team of 13 digital experts.
The Digital Dealer Conference 2012 will be held at the National Motorcycle Museum near Solihull on February 21.
Mark King, Benfield Motor Group’s group digital and sales marketing manager, has also been confirmed as a speaker at the event. He will be providing a dealer case study on measuring social media success and managing dealer reputations online.
For more information about the event or to book your place head to www.amdigitaldealer.co.uk.
The Twitter hashtag for the conference is #AMDD.
LINGsCARS - 05/12/2011 12:28
Look... Google are only there to sell stuff. Don't buy it, you don't need it (AdWords mainly). Google are hardly the online leaders in social media etc. Don't anyone kid themselves... AM - you need to stream this sort of thing live, instead of the cheap option of a hashtag and leaving it to a couple dry dealer employees with about 3 followers on Twitter. Broadcast this on some internet TV. Stop messing about. Stop holding these events OFFLINE, because that is just a nonsense, and is rubbish. It's like watching TV via the radio. Or reading about a TopGear show, instead of watching it! Make this interactive, online, put a bit more effort in and allow everyone to participate freely. Of course, you are more interested in coining £175 (+vat) from attendees (and keeping it "closed") than making this an industry-wide event, free to all, which could be easily supported by advertising from people like Google etc. Ling LINGsCARS