Douglas Rotberg, managing director of Tesco Cars, will share his views on online strategy and brand loyalty at the upcoming AM Used Car Market Conference 2011.
Tesco Cars says that, although the majority of used car buyers will still want to ‘kick the tyres’ and buy from a forecourt, its new channel is providing an alternative option for those happy to buy remotely and “buy rather than be sold to”.
This session will explore the how brand loyalty and the changing dynamic of online purchasing can bring immediate success to a business.
Rotberg, who founded the online business Carsite prior to its relaunch earlier this year as Tesco Cars, will also be available for a Q&A after his session.
The conference takes place on Tuesday October 11 at the National Motorcycle Museum near Birmingham and is sponsored by BCA, Auto Trader & WMS Group.
Other speakers include Jay Nagley, managing director of Spyder Redspy, Mark King, group digital sales and marketing manager at Benfield Motor Group, Chris Mason, managing director of Motor Codes, Simon Bowkett, managing director of Symco Training, Eric Stone, business development director of WMS Group and Adrian Rushmore, managing editor at Glass's Guide.
Fresh business thinking on offer includes:
•Using science to drive profitability
•The future of the prestige market
•Stock control and supply
•Introducing a new code of practice; building trust
•Best practice case studies
Those that attend the conference will also be given a free copy of the BCA Used Car Market Report 2011 to take away.
Early bird offer until September 13
Continually striving to help the industry, AM is committed to helping dealers in their day-to-day operations and has made available an early bird offer saving £50 + VAT off the full ticket price if booked before September 13.
Group attendee discounts are also available.