Pendragon opens new Ferrari showroom

Pendragon opens new Ferrari showroom

29/09/2011 in News, Dealer News

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Stratstone Manchester has opened its new Ferrari showroom in Wilmslow.

Stratstone Manchester is the first dealership in the north west of England to display Ferrari’s new corporate identity and has a full sales and aftersales facilities.

The new showroom also features a fully-detailed “Atelier”, modelled on the one at the factory in Maranello, where customers can chose from a range of options to personalise their new Ferrari.

James Brearley, managing director of Stratstone, said: “Following ten years in the city centre of Manchester, we are excited about our new location, which sees us move closer to our client base.”
 




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The current Ferrari road range is based on three cars. The company chairman Luca di Montezemolo described them as three very different sports cars.

Prices, positioning, marketing - each is aimed precisely for what kind of ‘Ferrarista’ it wants to attract.

New model launch strategy continues with one new model a year, and variations on the existing range.

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