Nissan puts Leaf electric car into daily rental to raise awareness

Nissan puts Leaf electric car into daily rental to raise awareness

13/02/2012 in News, Manufacturer News

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Nissan has announced that its Leaf electric vehicle will be available for short term hire in London through partner Europcar.

“There are two distinct reasons for joining forces with Europcar to introduce Nissan Leaf to the short term rental market,” said Guillaume Cartier, vice president for sales operations at Nissan.

“The first is obvious: with its absence of tailpipe emissions and an outstanding driving pleasure, the Nissan Leaf is the perfect car for the inner city.

“The second is for drivers currently unsure whether an EV is suitable for their needs.

"By renting a Nissan Leaf and living with it in real world conditions they can evaluate the car in their own time.”

The Nissan Leaf has a range of around 110 miles (175km), which is more than 90% of UK commuters drive in a day.

In order to make hiring the Leaf simpler for customers, Europcar will recharge it free of charge, even waiving the standard service fee usually made for vehicle refuelling.

For total peace of mind, customers can call a Nissan Hotline with any queries they might have about the vehicle, plus, at the end of the hire every customer will be surveyed by Europcar with feedback used to help shape future generations of Nissan electric vehicles.

Ken McCall, managing director, Europcar UK Group said: "Hiring a Nissan Leaf could be the ideal option for motorists keen to reduce their fuel costs and avoid congestion charges.

"At the forefront of electric vehicle technology, it fits perfectly with our philosophy of pioneering sustainable car hire solutions, giving customers a real choice when it comes to car hire.”

The pilot scheme, which will initially run for three months, forms a definitive agreement between the two companies, and follows a Memorandum of Understanding in which both organisations undertook to investigate ways of jointly promoting the concept of emission-free motoring.

Success of this scheme could potentially see it widened to other cities.

 

Author
Tim Rose




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Nissan Motor (GB)

Buoyant sales are heading towards the record levels set nearly a decade ago, despite the brand shunning some ultra-competitive volume segments.

Instead, a clever combination of city cars, crossovers, 4x4s and sports cars is delivering strong sales growth, despite the disruption caused by the Japanese earthquake and Tsunami.

Nissan has also carved out a strong competitive advantage in the electric vehicle market with the Leaf, which is now supported by a 30-plus strong dealer network. T

The next step will be to focus on generating greater levels of used car sales, particularly for its popular Quashqai.

Nissan sells more than 2,000 new Qashqais every month and the aim is to ensure dealers maximise the 'lifecycle value' of the vehicles by keeping as many as possible within the network when they come back as used stock.

Note: Manufacturers administer the franchised contracts for cars and LCVs in different ways. Broadly, for some the contract to sell cars and LCVs is managed through a separate dealer contract. For others one contract covers both vehicle types.

AMi seeks to acknowledge the difference and reflect it in the count of each dealer groups total franchised outlets (franchised businesses) and sites (locations).

Nissan administers car and LCV sales under a single contract.

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