Hertfordshire based dealer group Brayley Honda is expanding by 25% this year with the additional of its first Kia and Mazda franchises in Harpenden.
The additions will complement Brayley's four Honda dealerships in Hemel Hempstead, Enfield, Grays and St Albans.
The company was established in 2003 and employs 110 staff.
Having acquired the lease for a long vacant former Vauxhall site on the High Street, Harpenden, managing director Paul Brayley intends to open the dual-franchise showroom and servicing centre in three months as Brayley's of Harpenden.
It is anticipated that the new business will create up to 35 new jobs in the area.
Brayley said: "Despite the challenging economic climate, I'm very excited at the prospect of developing the company further with three brands, as a customer focused and financially robust regional dealer group.
"Since we started trading almost 10 years ago,we've proven that there's a healthy market for good old fashioned service in supporting motorists, where people are well looked after.”