Humming Bird Motors developing multi-storey car park into new Kia showroom

Humming Bird Motors developing multi-storey car park into new Kia showroom

16/04/2012 in News, All News, Car Manufacturer News, Dealer News

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Humming Bird Motors developing multi-storey car park into new Kia showroom

Humming Bird Motors is redeveloping a multi-storey car park site on Edgware Road in north London to turn it into a new Kia showroom.

Work on the new £1 million 15-car showroom is due to finish in the summer with doors opening in July.

The new showroom will also feature a seven-bay workshop, a dedicated MoT facility, a major trade parts operation and a dedicated customer handover area.

The dealership is bringing a semi-derelict multi-storey car park back into life on the edge of a major retail park in Colindale.

Kia has undertaken to restore the existing building at the same time as developing the showroom to help improve the appearance of the area for local people. Humming Bird Kia will also use the top three levels of the car park for vehicle storage.

Although the site was previously used for motor retailing the new development represents a significant expansion of the facility.

The new showroom will not feature Kia’s recently announced “red cube” architecture, due to the nature of the site, but the interior will feature the latest brand standards and the exterior will feature red cladding in line with Kia’s corporate image.

Simon Hetherington, dealer development director at Kia Motors (UK), said: “The design and appearance of the facility clearly reflects our design-led development and this will be a real showcase dealership in an area where we have not been as strong as we should like.

“In conjunction with Humming Bird – who have been long-time partners of ours in north London – we are taking an interesting route to bring a much improved service to local car buyers in a metropolitan area where property availability and costs can handicap new motor trade developments.”

Larry Wood, dealer principal at Humming Bird Kia, said: “We are extremely happy to be part of this remarkable development on the Edgware Road.

“In 2011 from our existing operation, which is perhaps a little off the beaten track, we delivered almost 350 new Kias to north Londoners. Once this new site is up and running I am confident we will have the capacity to boost that performance to more than 700 new cars a year.”

The lead contractors in the project are MCS group of Claverdon, Warwickshire and the design work was undertaken by Meda Experience Design and Architecture of Marlow, Buckinghamshire.

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Kia Motors (UK)

Kia's sales growth has levelled off recently, but it seems to have secured vital fleet and business contracts that could drive long-term growth.

In the September 2011 sales figures, Kia sold more cars to fleets and businesses than it did to retail customers.

The dealer network is currently being updated, under a programme branded Space Identity, which aims to achieve a common franchise appearance by the end of 2013 via changing current facia from pale grey to red and the introduction of a new red-coloured totem.

Kia has also revealed ambitions to achieve annual volumes of more than 100,000 registrations in Britain by 2015 and it is hoping to top out its new-look programme with up to 10 showpiece retailing sites in key city areas.

Designated Red Cube, the distinctive sites feature dramatic boxy buildings with curved sides.

In 2012 it opened a training centre in Ruddington aimed at delivering up to 2,500 apprentice delegate days, 3,600 technical delegate days and 1,400 non-technical delegate days in the year. The goal is for the Kia network to have around 100 apprentices by 2013, a 200% increase on now, with the long-term aim of each dealership having at least one apprentice.

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