Humming Bird Motors developing multi-storey car park into new Kia showroom

Humming Bird Motors developing multi-storey car park into new Kia showroom

16/04/2012 in News, All News, Car Manufacturer News, Dealer News

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Humming Bird Motors developing multi-storey car park into new Kia showroom

Humming Bird Motors is redeveloping a multi-storey car park site on Edgware Road in north London to turn it into a new Kia showroom.

Work on the new £1 million 15-car showroom is due to finish in the summer with doors opening in July.

The new showroom will also feature a seven-bay workshop, a dedicated MoT facility, a major trade parts operation and a dedicated customer handover area.

The dealership is bringing a semi-derelict multi-storey car park back into life on the edge of a major retail park in Colindale.

Kia has undertaken to restore the existing building at the same time as developing the showroom to help improve the appearance of the area for local people. Humming Bird Kia will also use the top three levels of the car park for vehicle storage.

Although the site was previously used for motor retailing the new development represents a significant expansion of the facility.

The new showroom will not feature Kia’s recently announced “red cube” architecture, due to the nature of the site, but the interior will feature the latest brand standards and the exterior will feature red cladding in line with Kia’s corporate image.

Simon Hetherington, dealer development director at Kia Motors (UK), said: “The design and appearance of the facility clearly reflects our design-led development and this will be a real showcase dealership in an area where we have not been as strong as we should like.

“In conjunction with Humming Bird – who have been long-time partners of ours in north London – we are taking an interesting route to bring a much improved service to local car buyers in a metropolitan area where property availability and costs can handicap new motor trade developments.”

Larry Wood, dealer principal at Humming Bird Kia, said: “We are extremely happy to be part of this remarkable development on the Edgware Road.

“In 2011 from our existing operation, which is perhaps a little off the beaten track, we delivered almost 350 new Kias to north Londoners. Once this new site is up and running I am confident we will have the capacity to boost that performance to more than 700 new cars a year.”

The lead contractors in the project are MCS group of Claverdon, Warwickshire and the design work was undertaken by Meda Experience Design and Architecture of Marlow, Buckinghamshire.

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Kia Motors (UK)

Like its Korean sister company Hyundai, Kia has been gaining ground against mainstream rivals since the car scrappage scheme was introduced in 2009.

Momentum has been maintained and the quality of new products has continued to impress. Kia’s seven-year warranty is still unequalled in the industry and its 170 dealers handle annual registration volumes approaching 80,000 units, making them almost as busy as Ford and Vauxhall outlets.

Kia has ambitions to reach 100,000 annual sales in the UK, which will require its sales momentum to continue through this year into next. There will be some product renewal to help, including the third-generation Sorento as well as revisions elsewhere in the range.

It will also enter the EV market with an electric version of the second-generation Soul, although this is expected merely to give Kia a presence in the sector rather than add significant volume.

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