Peugeot Citroen Retail Groups celebrate their high fliers

Peugeot Citroen retail groups celebrate their high fliers

16/04/2012 in News, All News, Car Manufacturer News, Dealer News

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A total of 350 employees, partners and sponsors attended an awards ceremony for Peugeot Citroen Retail in the second year that both brands in the group have come together to celebrate their high fliers.

Hosted by comedy actor Hugh Dennis, the Peugeot Citroën Retail Excellence Awards were designed to recognise and celebrate the car manufacturers’ top performers, and showcase their achievements.

Staff from the 48 dealerships were assessed throughout 2011 on criteria relating to their job role and the top three in each category were invited to the special gala dinner, where a total of 25 awards were presented including service manager of the year, fleet team of the year, sales executive of the year and dealership of the year for both brands.

The winner of Dealership of the Year for Citroën Retail Group was Citroën Manchester who not only won this award but also collected Sales Executive of the Year and runner-up and New Car Sales Manager of the Year.

For Robins & Day, Chiswick was victorious as Dealership of the Year along with Bodyshop Technician Team of the Year, Parts Team of the Year, General Sales Manager of the Year and Sales Executive of the Year.

David Peel, chief executive for Peugeot Citroën Retail, said: “The Retail Excellence awards recognise and pay tribute to the efforts and dedication of all Robins & Day and Citroën Retail Group dealers and celebrate the success of individual team members who have excelled in their role.”
 

Author
Tim Rose


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Robins & Day

Coventry-based Robins and Day is Peugeot's largest dealer group with 36 locations across the UK, providing new, used, Motability and business sales and aftersales facilities including MoT, service & repair and parts.

Founded in Rochester 1908 when two bicycle businesses run by Mr Robins and Mr Day were incorporated as ‘Robins and Day', moving to a limited company status in 1913.

It become part of the Rootes Motor Company selling Hillman Humber, Singer and Sunbeam models, later adding Talbot before Peugeot in 1960.

In 1970 the company became a wholly owned subsidiary of Peugeot Motor Company PLC and holds the Peugeot franchise only.

The name change to Robins & Day came in 2007.

In March 2010, its management team and that of Citroen Retail Group combined under chief executive David Peel.
They trade as separate entities, but used car stocks are pooled. They share an aftersales director, but dedicated finance directors.

The inspiration for the move, he said, came from groups like Pendragon and Lookers – large groups operating across numerous franchises. Robins and Day has separate accounts from Peugeot in the UK, whereas Citroen Retail Group’s accounts are tied with Citroen UK’s.

Currently 36 dealers are based in 13 metropolitan cities. There is a dedicated sales director for each. The UK is split into 11 regions for Robins and Day and five for Citroen Retail Group with general managers of main dealerships taking on responsibility for other dealerships in the area.

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Citroen Retail Group

The wholly-owned retail group of Citroen UK operates 12 outlets in the UK and it recently expanded into Ireland with a new showroom in Dublin. This increased Citroen’s national network to 27 dealerships in Ireland.

Citroen Retail Group has a turnover of £321 million on new car sales of 14,119 and 6,143 used in 2010.

Its management team was combined with that of Robins and Day in 2010.

They trade as separate entities, but used car stocks are pooled. They share an aftersales director, but dedicated finance directors. Robins and Day has its own finance director and Citroen Retail Group’s accounting director reports in to him.

The inspiration for the move, he said, came from groups like Pendragon and Lookers – large groups operating across numerous franchises. Robins and Day has separate accounts from Peugeot in the UK, whereas Citroen Retail Group’s accounts are tied with Citroen UK’s.

The UK is split into five regions for Citroen Retail Group and 11 regions for Robins and Day and with general managers of main dealerships taking on responsibility for other dealerships in the area.

Read more

Turnover

turnover

Profit before tax

profit guide

Gearing

gearing guide

Peugeot Motor Company

Peugeot is set to expand its hybrid offering in the next few years to plug-in diesel-electric models and could also introduce diesel-electric commercial vehicles after becoming the first manufacturer to launch a diesel-electric hybrid.

Its Hybrid4 powertrain provides a unique competitive advantage in the race to lower CO2 emissions by using a 163bhp 2.0-litre HDi diesel driving the front wheels in conjunction with an electric motor driving the rear wheels.

Together they produce up to 200bhp in total but can achieve CO2 emissions of less than 100g/km and 74.3mpg fuel economy.

The strategy on CO2 reduction is pinned to three product development programmes: the e-HDI micro-hybrid system, full electric mini-cars and the diesel hybrid line.

Peugeot also offers an all-embracing rental system is set to play a key role in helping Peugeot persuade more motorists to consider the advantages of electric cars.

MU is a unique programme that makes cycles, motor scooters, cars and light commercial vehicles available on short-term rental from dealership forecourts, although currently the scheme is being rolled out to selected outlets.

In April 2014 PSA/Peugeot-Citroen's chief executive Carlos Tavares announced plans to cut model lineup by almost half and to turn Citroen's DS unit into a separate brand in an attempt to restore profits.

Explaining the plan, entitled 'Back in the race', he said model numbers would be cut "progressively" from 45 vehicles to 26 by 2020 and the company would look to expand its markets outside Europe, funded in part by bringing in Chinese partner Dongfeng and the French state as investors alongside the Peugeot family.

There are three metrics to the plan:

- recurring positive group operating free cash flow by 2016 at the latest.

- €2bn in total group operating free cash flow over the 2016-2018 period.

- A 2% operating margin in the automotive division by 2018, with a target of 5% during the next medium-term plan covering the period 2019-2023.

Note: Manufacturers administer the franchised contracts for cars and LCVs in different ways. Broadly, for some the contract to sell cars and LCVs is managed through a separate dealer contract. For others one contract covers both vehicle types.

AMi seeks to acknowledge the difference and reflect it in the count of each dealer groups total franchised outlets (franchised businesses) and sites (locations).

Peugeot administers car and LCV sales under a single contract.

Read more

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Market Share

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Total Sales

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How do dealers rate the value of the franchise?

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Citroen UK

Citroen is making progress in raising its brand perception in the UK, which was been reflected in growing sales during 2013, including 9.2% growth to the end of September 2013.

The DS range is helping to attract new fans and a plan to improve service to dealers has also paid dividends, with Citroen achieving increased scores in the National Franchised Dealers Association Dealer Attitude Survey.

In addition to model revisions, such as the new C4 Picasso and Grand Picasso, Citroen has also confirmed it will launch a production version of its C-Cactus crossover concept, which is expected to play a key role in driving additional sales.

In April 2014 PSA/Peugeot-Citroen's chief executive Carlos Tavares announced plans to cut model lineup by almost half and to turn Citroen's DS unit into a separate brand in an attempt to restore profits.

Explaining the plan, entitled 'Back in the race', he said model numbers would be cut "progressively" from 45 vehicles to 26 by 2020 and the company would look to expand its markets outside Europe, funded in part by bringing in Chinese partner Dongfeng and the French state as investors alongside the Peugeot family.

There are three metrics to the plan:

- recurring positive group operating free cash flow by 2016 at the latest.

- €2bn in total group operating free cash flow over the 2016-2018 period.

- A 2% operating margin in the automotive division by 2018, with a target of 5% during the next medium-term plan covering the period 2019-2023.

Note: Manufacturers administer the franchised contracts for cars and LCVs in different ways. Broadly, for some the contract to sell cars and LCVs is managed through a separate dealer contract. For others one contract covers both vehicle types.

AMi seeks to acknowledge the difference and reflect it in the count of each dealer groups total franchised outlets (franchised businesses) and sites (locations).

Citroen administers car and LCV sales under a single contract.

Read more

Subscribe To AMi

Market Share

market share

Total Sales

total sales guide

How do dealers rate the value of the franchise?

overall rating

AMi enables you to:

  • Monitor the UK’s most dynamic dealers
  • Identify the fastest growing dealers
  • Assess brand relationships
  • Benchmark performance
  • Access dealer health checks
  • Assess risk and identify opportunities
  • Track dealer group activity.

AMi is available on subscription. To find out more download our digital brochure or call Sara Donald on 01733 366474 or email sara.donald@bauermedia.co.uk.

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