Kia appoints new marketing director

Kia appoints new marketing director

17/04/2012 in News, All News, Car Manufacturer News, People News

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Kia appoints new marketing director

Kia has appointed Lawrence Hamilton as its new marketing director.

Lawrence replaces Simon Hetherington who moved to the newly created position of dealer development director.

Hamilton joined Kia in 2004 as general communications manager and has spent the last eight years contributing to the development and awareness of the brand in the UK, including a role as general marketing manager.

Michael Cole, Kia Motors UK managing director, said: “Lawrence is an excellent marketeer with a wealth of automotive experience.

“He has been at the forefront of changing the UK car buying public’s perceptions of Kia for the last few years and will make a great addition to the senior management team – I’m very pleased to welcome Lawrence to his new role.”

Hamilton said the brand had made “significant progress” with its digital marketing strategy for Kia and it will be continuing its focus on the area into the future.
 


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Kia Motors (UK)

Kia only revealed one all-new product in 2014, but still managed to boost sales by nearly 8% to 77,525.

Kia’s total sales included 21,575 Sportage, 15,385 Picanto, 13,189 cee’d, 12,231 Rios and 5,806 Vengas.

This year, an all-new Sorento will lead a more substantial refresh of the line-up, including new c'eed variants and an all-new Optima.

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