Kia appoints new marketing director

Kia appoints new marketing director

17/04/2012 in News, All News, Car Manufacturer News, People News

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Kia appoints new marketing director

Kia has appointed Lawrence Hamilton as its new marketing director.

Lawrence replaces Simon Hetherington who moved to the newly created position of dealer development director.

Hamilton joined Kia in 2004 as general communications manager and has spent the last eight years contributing to the development and awareness of the brand in the UK, including a role as general marketing manager.

Michael Cole, Kia Motors UK managing director, said: “Lawrence is an excellent marketeer with a wealth of automotive experience.

“He has been at the forefront of changing the UK car buying public’s perceptions of Kia for the last few years and will make a great addition to the senior management team – I’m very pleased to welcome Lawrence to his new role.”

Hamilton said the brand had made “significant progress” with its digital marketing strategy for Kia and it will be continuing its focus on the area into the future.

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Kia Motors (UK)

Like its Korean sister company Hyundai, Kia has been gaining ground against mainstream rivals since the car scrappage scheme was introduced in 2009.

Momentum has been maintained and the quality of new products has continued to impress. Kia’s seven-year warranty is still unequalled in the industry and its 170 dealers handle annual registration volumes approaching 80,000 units, making them almost as busy as Ford and Vauxhall outlets.

Kia has ambitions to reach 100,000 annual sales in the UK, which will require its sales momentum to continue through this year into next. There will be some product renewal to help, including the third-generation Sorento as well as revisions elsewhere in the range.

It will also enter the EV market with an electric version of the second-generation Soul, although this is expected merely to give Kia a presence in the sector rather than add significant volume.

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