Kia appoints new marketing director

Kia appoints new marketing director

17/04/2012 in News, All News, Car Manufacturer News, People News

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Kia appoints new marketing director

Kia has appointed Lawrence Hamilton as its new marketing director.

Lawrence replaces Simon Hetherington who moved to the newly created position of dealer development director.

Hamilton joined Kia in 2004 as general communications manager and has spent the last eight years contributing to the development and awareness of the brand in the UK, including a role as general marketing manager.

Michael Cole, Kia Motors UK managing director, said: “Lawrence is an excellent marketeer with a wealth of automotive experience.

“He has been at the forefront of changing the UK car buying public’s perceptions of Kia for the last few years and will make a great addition to the senior management team – I’m very pleased to welcome Lawrence to his new role.”

Hamilton said the brand had made “significant progress” with its digital marketing strategy for Kia and it will be continuing its focus on the area into the future.

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Kia Motors (UK)

Kia's sales growth has levelled off recently, but it seems to have secured vital fleet and business contracts that could drive long-term growth.

In the September 2011 sales figures, Kia sold more cars to fleets and businesses than it did to retail customers.

The dealer network is currently being updated, under a programme branded Space Identity, which aims to achieve a common franchise appearance by the end of 2013 via changing current facia from pale grey to red and the introduction of a new red-coloured totem.

Kia has also revealed ambitions to achieve annual volumes of more than 100,000 registrations in Britain by 2015 and it is hoping to top out its new-look programme with up to 10 showpiece retailing sites in key city areas.

Designated Red Cube, the distinctive sites feature dramatic boxy buildings with curved sides.

In 2012 it opened a training centre in Ruddington aimed at delivering up to 2,500 apprentice delegate days, 3,600 technical delegate days and 1,400 non-technical delegate days in the year. The goal is for the Kia network to have around 100 apprentices by 2013, a 200% increase on now, with the long-term aim of each dealership having at least one apprentice.

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