Honda promotion gets in front of shoppers

Honda promotion gets in front of shoppers

18/04/2012 in News, All News, Car Manufacturer News

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Honda is bringing thrills, freebies and competitions to Westfield Stratford City this week as the East London shopping centre’s first motor show started yesterday and runs through until Sunday 22 April.

Shoppers can mingle round Honda’s range of British-built models including the popular Jazz supermini, CR-V SUV and all-new Civic hatchback, while two wheel fans have the opportunity to take a closer look at the Vision 50 and NC700X motorcycles.

The display includes Honda F1 and S2000 simulators, free of charge to shoppers, and to celebrate the launch of the new Civic, Honda will be treating six winners to a £300 gift card which can be used at any of the 5 Westfield shopping centres across the UK.

As a little extra treat, Honda is giving a free Costa Coffee voucher to all Honda bike and car owners who show their key to staff on the stand.

This free event is the first motor show at any Westfield Centre in the UK and will see the Stratford centre filled with vehicles from eco motors to supercars.


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Honda

A management reshuffle and refreshed product range, including one of the best diesel engines on the market, are helping Honda target sales growth for 2014.

Future models include a new Civic Tourer while 2015 should herald the return of the NSX supercar to the top of the model line-up, coinciding with a return to Formula 1.

A new brand campaign will also raise awareness by associating the firm with advanced motoring and auto sports.

This activity marks the end of a 18 month to two-year period of relative 'inactivity' - and sales declines for Honda – which it attributes to the Eurozone financial crisis and supply-chain problems caused by the Japanese tsunami.

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