Honda promotion gets in front of shoppers

Honda promotion gets in front of shoppers

18/04/2012 in News, All News, Car Manufacturer News

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Honda is bringing thrills, freebies and competitions to Westfield Stratford City this week as the East London shopping centre’s first motor show started yesterday and runs through until Sunday 22 April.

Shoppers can mingle round Honda’s range of British-built models including the popular Jazz supermini, CR-V SUV and all-new Civic hatchback, while two wheel fans have the opportunity to take a closer look at the Vision 50 and NC700X motorcycles.

The display includes Honda F1 and S2000 simulators, free of charge to shoppers, and to celebrate the launch of the new Civic, Honda will be treating six winners to a £300 gift card which can be used at any of the 5 Westfield shopping centres across the UK.

As a little extra treat, Honda is giving a free Costa Coffee voucher to all Honda bike and car owners who show their key to staff on the stand.

This free event is the first motor show at any Westfield Centre in the UK and will see the Stratford centre filled with vehicles from eco motors to supercars.


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Honda

Honda has seen its market share decline every year since 2007, and although UK registrations have increased during the past few years they have not kept pace with the overall new car market.

There should be good news in the next year, as cars such as the Civic Tourer and CR-V equipped with the 1.6-litre diesel engine continue to make an impression. Also the replacement for the Honda Jazz will arrive in the next few months.

Honda will build a small crossover car based on the Jazz platform, to be called the HR-V, which will give it a foothold in the burgeoning compact crossover sector. The brand will also gain visibility next year from its return to the Formula One World Championship with McLaren.

The Accord’s future in the UK is uncertain. A few years ago the exchange rate made it very expensive to sell. Given the continued decline of the D-sector, if Honda decides against bringing the next generation model to the UK, the CR-V and Civic Tourer may at least satisfy current Accord Tourer owners.

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