Honda promotion gets in front of shoppers

Honda promotion gets in front of shoppers

18/04/2012 in News, Manufacturer News

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Honda is bringing thrills, freebies and competitions to Westfield Stratford City this week as the East London shopping centre’s first motor show started yesterday and runs through until Sunday 22 April.

Shoppers can mingle round Honda’s range of British-built models including the popular Jazz supermini, CR-V SUV and all-new Civic hatchback, while two wheel fans have the opportunity to take a closer look at the Vision 50 and NC700X motorcycles.

The display includes Honda F1 and S2000 simulators, free of charge to shoppers, and to celebrate the launch of the new Civic, Honda will be treating six winners to a £300 gift card which can be used at any of the 5 Westfield shopping centres across the UK.

As a little extra treat, Honda is giving a free Costa Coffee voucher to all Honda bike and car owners who show their key to staff on the stand.

This free event is the first motor show at any Westfield Centre in the UK and will see the Stratford centre filled with vehicles from eco motors to supercars.

Author
Tim Rose




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Honda

It speaks volumes about a brand such as Honda that it continues to lead customer satisfaction and reliability surveys after a turbulent time.

The earthquake and tsunami in Japan led to production and supply issues, while the Civic was notably absent for much of the year.

2012 offered the potential for a return to normality and even growth. Model development is driven by Honda 's aim of reducing carbon dioxide emission levels from all its products by 30% by the the end of 2020, compared to emission levels in 2000.

First to show how this commitment feeds through to model development is the 9th generation Honda Civic, which reduces CO2 by 29g/km compared to the outgoing model.

But UK MD David Hodgetts wants a return to 4% market share in the next two to three years.

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