Audi confirms Ducati acquisition

Audi confirms Ducati acquisition

19/04/2012 in News, All News, Car Manufacturer News, Dealer News

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Audi confirms Ducati acquisition

Audi has bought Ducati for an undisclosed sum following rumours last month that it was poised to make the acquisition.

The VW Group brand said it would look to complete the deal “as quickly as possible” but must gain approval from regulators.

Audi chief executive Rupert Stadler said in a statement: “Ducati is known worldwide as a premium brand among motorcycle manufacturers and has a long tradition of building sport motorcycles.

“It has great expertise in high performance engines and lightweight construction.”

The acquisition now means Audi has a motorcycle brand to compete with its main rival BMW, which makes its own motorcycles and owns Husqvarna Motorcycles.

Ducati has 38 dealers in the UK and it's highly unlikely the motorcycle franchise will start to appear in Audi UK showrooms.

 


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Audi UK director André Konsbruck will be aiming to maintain the momentum of the brand's success following its record sales results in 2013.

In September 2013, Audi delivered its best-ever months with 25,829 units, representing a new record for monthly deliveries in the 49-year history of the brand in the UK.

Increased sales are being driven by growing model choice, with 47 models (or 21 separate model ‘silhouettes’) - the largest and widest product range ever to be offered.

Recent additions include new A3 range, which now offers three-door, five-door Sportback and Saloon options and will soon feature a cabriolet and the new generation A8.

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