CloseClose
Poll

Has your service retention improved in the last two years?

View the poll
Fleet Events

Audi confirms Ducati acquisition

Audi has bought Ducati for an undisclosed sum following rumours last month that it was poised to make the acquisition.

The VW Group brand said it would look to complete the deal “as quickly as possible” but must gain approval from regulators.

Audi chief executive Rupert Stadler said in a statement: “Ducati is known worldwide as a premium brand among motorcycle manufacturers and has a long tradition of building sport motorcycles.

“It has great expertise in high performance engines and lightweight construction.”

The acquisition now means Audi has a motorcycle brand to compete with its main rival BMW, which makes its own motorcycles and owns Husqvarna Motorcycles.

Ducati has 38 dealers in the UK and it's highly unlikely the motorcycle franchise will start to appear in Audi UK showrooms.

 



Comment as guest


Login  /  Register

Comments

No comments have been made yet.

Related content

Retail new car finance offers

Manufacturer offers for retail new car buyers - updated monthly

AM Awards 2015

A host of pictures from the 2015 AM Awards at the ICC in Birmingham

Audi

Audi enjoyed sales growth of nearly 12% in 2014, cementing its place as the most popular premium brand, only beaten in the sales charts by Ford, Vauxhall and Volkswagen.

Its ever-growing model range may still have room for new niches, with a five-door Audi TT Sportback concept having been shown recently, while the current huge range ensures there is a constant flow of design updates, new trims and model launches to keep customers interested, along with a steady stream of plaudits, such as the A3 being named World Car of the Year.

Read more

Subscribe to AMi for full access

Market Share

Audi market share
market share

Total sales

Audi market share
total sales guide

How do dealers rate the value of the franchise?

Audi market share
overall rating

AMi enables you to:

  • Monitor the UK’s most dynamic dealers
  • Identify the fastest growing dealers
  • Assess brand relationships
  • Benchmark performance
  • Access dealer health checks
  • Assess risk and identify opportunities
  • Track dealer group activity.

AMi is available on subscription. To find out more download our digital brochure or call Sara Donald on 01733 366474 or email sara.donald@bauermedia.co.uk.