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Marshall Motor Group buys Holland Brothers Jaguar in Lincoln

Marshall Motor Group has bought Lincoln Jaguar from the Lincoln Co-Op, taking the family-owned group's representation of Jaguar to four sites.

Its other car dealerships for the brand are in Peterborough, Cambridge and Ipswich.

All staff of Lincoln Jaguar, which traded under the Holland Brothers brand, have transfered to Marshall.

Chief executive Daksh Gupta said: "This is a great acquisition for us as it now gives us a larger contiguous territory, which serves the East of England from the Humber down to East Anglia."

Gupta said the takeover is consistent with Marshall's strategy of increasing the depth of representation with core brand partners, and to spread out from its previous Cambridge and Peterborough heartland of car dealerships.

Jeremy Hicks, managing director of Jaguar Land Rover UK, said Marshall is an important partner for Jaguar and it was pleasing to see the group's continued growth.

The deal means the exit from motor retail of Lincoln Co-Op, which is not part of The Co-operative Motor Group.


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The Jaguar brand will be a very different beast in 2015 as it returns to the volume market with the arrival of the XE.

The initial reception has been overwhelmingly positive and if desire is converted into orders, then this could rapidly propel Jaguar towards the market share achieved by its German rivals, who all comfortably sell in excess of 100,000 units a year, close to 10 times Jaguar's current annual registrations.

The pace of change will continue through to 2016, when the first Jaguar SUV arrives.

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