Marshall buys Holland Brothers Jaguar in Lincoln

Marshall Motor Group buys Holland Brothers Jaguar in Lincoln

25/04/2012 in News, All News, Dealer News

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Marshall Motor Group buys Holland Brothers Jaguar in Lincoln

Marshall Motor Group has bought Lincoln Jaguar from the Lincoln Co-Op, taking the family-owned group's representation of Jaguar to four sites.

Its other car dealerships for the brand are in Peterborough, Cambridge and Ipswich.

All staff of Lincoln Jaguar, which traded under the Holland Brothers brand, have transfered to Marshall.

Chief executive Daksh Gupta said: "This is a great acquisition for us as it now gives us a larger contiguous territory, which serves the East of England from the Humber down to East Anglia."

Gupta said the takeover is consistent with Marshall's strategy of increasing the depth of representation with core brand partners, and to spread out from its previous Cambridge and Peterborough heartland of car dealerships.

Jeremy Hicks, managing director of Jaguar Land Rover UK, said Marshall is an important partner for Jaguar and it was pleasing to see the group's continued growth.

The deal means the exit from motor retail of Lincoln Co-Op, which is not part of The Co-operative Motor Group.


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Jaguar has probably held a privileged position among premium brands in the UK in that because it is British, customers may be more prepared to overlook little problems with the cars.

The cars themselves certainly come with a ‘feel-good factor’, well equipped for the money and with stylish exteriors and interiors.

Updates to the XJ and XF range have kept sales treading water while the new car market has improved, while the introduction of the F-Type Roadster in 2013 and the F-Type Coupé this year have certainly grabbed worldwide attention.

Next on the horizon is a BMW 3 Series rival called the XE, which will be crucial to increase Jaguar’s presence in the business car sector, and it will be offered with a new 2.0-litre diesel engine developed in house.

Hi-tech lightweight aluminium construction will put it at the top of the class for low CO2 emissions, and rear-wheel drive will also keep driving enthusiasts happy.

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