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Marshall Motor Group buys Holland Brothers Jaguar in Lincoln

Marshall Motor Group has bought Lincoln Jaguar from the Lincoln Co-Op, taking the family-owned group's representation of Jaguar to four sites.

Its other car dealerships for the brand are in Peterborough, Cambridge and Ipswich.

All staff of Lincoln Jaguar, which traded under the Holland Brothers brand, have transfered to Marshall.

Chief executive Daksh Gupta said: "This is a great acquisition for us as it now gives us a larger contiguous territory, which serves the East of England from the Humber down to East Anglia."

Gupta said the takeover is consistent with Marshall's strategy of increasing the depth of representation with core brand partners, and to spread out from its previous Cambridge and Peterborough heartland of car dealerships.

Jeremy Hicks, managing director of Jaguar Land Rover UK, said Marshall is an important partner for Jaguar and it was pleasing to see the group's continued growth.

The deal means the exit from motor retail of Lincoln Co-Op, which is not part of The Co-operative Motor Group.


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Marshall Motor Group

Marshall Motor Group was founded more 100 years ago in Cambridge.

The Marshall Motor Group is an AM100 top 10 dealer group and the second largest privately owned dealer group in the UK.

Since the beginning of 2009, Marshall Motor Group has added 33 branches to its portfolio and now operates about 70 franchised dealership businesses representing 24 different manufacturer brands, with a turnover of £1 billion per annum and 2,500 staff.

The company currently sells around 50,000 new and used cars and services/repairs over 450,000 vehicles in its workshops. Marshall also operates 5 accident repair centres and 2 filling stations.

Marshall is family-owned and privately-funded.

Under chief executive Daksh Gupta, Marshall Motor Group aims to be the UK’s “premier automotive retail and leasing group” as recognised by colleagues, customers, business partners and shareholders.

In 2010 it took on its first German franchise when Marshalls bought the Mercedes-Benz North West Market Area (MA5) from Pendragon.

It consisted of five Mercedes-Benz dealerships in Blackburn, Blackpool, Bolton, Preston and South Lakes, plus Smart franchises in Blackpool and Bolton.

In January 2012 it acquired the F Cross & Sons businesses in Grimsby and Scunthorpe, comprising Grimsby Volkswagen (cars); Scunthorpe Volkswagen (cars and commercials) and Scunthorpe Kia. It also includes authorised repairer businesses for VW commercial vehicles in Grimsby and Renault in Scunthorpe. The deal sees Marshall take on the Volkswagen franchise for the first time.

Acquisitions continued in 2013 with Marshall buying Grants Seat in Braintree.

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Marshall Motor Group Turnover

Profit before tax

Marshall Motor Group profit before tax
profit guide


Marshall Motor Group gearing
gearing guide

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