Price pressure on consumers reduced in June as inflation fell from 2.8% to 2.4% which means prices are rising at their slowest rate since Q4 2009.
The Office for National Statistics said the rate was slowing due to the reduction in food, fuel and clothing prices.
Sue Robinson, National Franchise Dealers Association (NFDA) director welcomed the news: “The NFDA is encouraged to see that inflation rates dropped in June offering some much needed rest bite to the consumer.
“A fall in inflation rates will help consumers by allowing them to retain a reasonable level of disposable income to consider larger purchases such as a new car.”
Robinson said the NFDA would continue to lobby for economic measures that will stimulate consumer demand and assist the recovery of the UK economy.
She said: “We would have liked to have seen more initiatives that would have directly helped the retail sector.”