Toyota to expand LCV range with PSA co-op

Toyota to expand LCV range with PSA co-op

23/07/2012 in News, Manufacturer News

print twitter fb in
Was this article useful?

Click the thumbs up >


PSA Peugeot Citroën have agreed to supply light commercial vehicles for Toyota in Europe in a deal which will start from the middle of next year.

Toyota has a limited commercial model range at the moment with its Hilux pick-up, Hiace which is now on run out and a specialist market flatbed Dyna so this new deal will expand the Japanese brand’s presence in this market segment.

PSA Peugeot Citroën will supply medium size vans derived from its existing vehicles Peugeot Expert and Citroën Jumpy.

Toyota told AM the vans will be sold through its existing dealer network and it will not be establishing a new network of specialist LCV businesses.

The agreement also includes collaboration on next generation vehicles which are to be produced by PSA Peugeot Citroën. The collaboration is expected to last beyond 2020.

Toyota Motor Europe will participate in the development and industrial investment costs for the next generation product. There are no plans for the two companies to enter into capital tie-ups or joint production.

Didier Leroy, Toyota Motor Europe president and CEO, said: “The light commercial vehicle segment is an important one for us in many markets throughout Europe.

“By joining forces with PSA Peugeot Citroën, we have found a good solution for our loyal customers following the recent discontinuation of our own Hiace model.

“We already enjoy a successful joint-venture partnership with PSA Peugeot Citroën in the small car segment and they are a leader in the European light commercial vehicle market, with a solid reputation for quality and versatility.”

PSA to cut 8,000 jobs in France

The LCV co-op deal follows on from Peugeot's announcement it will have to cut 8,000 jobs and close an assembly plant near Paris in order to cut operating losses in its manufacturing division.




AMi Header

Toyota (GB)

Toyota has endured two challenging years which have seen its sales slip, caused by both internal and external events. The challenge now is to halt the slide in 2012 and return to growth.

A product offensive will go some of the way to delivering that increase, including the first full year of new Avensis and Yaris, along with a host of hybrid launches, covering Yaris, the Prius+ seven-seat MPV and Prius Plug-in.

There is also a focus on maintaining consistency of service across the retail network and ensuring dealers are profitable by ensuring customers stay in the franchised network for servicing work as their vehicles get older.

Retention of the 0-8 year Toyota parc is around 34%, compared to about 60% for Lexus.

Note: Manufacturers administer the franchised contracts for cars and LCVs in different ways. Broadly, for some the contract to sell cars and LCVs is managed through a separate dealer contract. For others one contract covers both vehicle types.

AMi seeks to acknowledge the difference and reflect it in the count of each dealer groups total franchised outlets (franchised businesses) and sites (locations).

Toyota administers car and LCV sales under a single contract.

Read more

Subscribe To AMi

Market Share

market share

Total Sales

How do dealers rate the value of the franchise?

total sales guide
overall rating

AMi enables you to:

  • Monitor the UK’s most dynamic dealers
  • Identify the fastest growing dealers
  • Assess brand relationships
  • Benchmark performance
  • Access dealer health checks
  • Assess risk and identify opportunities
  • Track dealer group activity.

AMi is available on subscription. To find out more download our digital brochure or call Julie Howard on 01733 468141 or email julie.howard@bauermedia.co.uk.


Comment:

(no need to login)

Your name:

Your email:

(will not be shown)


Please enter the code above.



Notify me when people reply

Click here to login to leave a comment

Comments (0)


poll header

Is your automotive retail group looking to increase the amount of fleet business it does this year? Please leave a comment when you vote.

YES: 33.3 %

NO: 66.7 %

Vote Now