SsangYong adds 10 to UK network

SsangYong adds 10 to UK network

02/08/2012 in News, Dealer News

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Korean franchise SsangYong has added 10 new dealers to its UK network as it looks to fill more open points.

SsangYong sold 10 cars last year, but the franchise only relaunched in September after an 18-month restructuring period where supply stalled. The brand now has its Korando SUV which is taking the majority of sales and the brand sold 420 cars up to June this year.

SsangYong added a five-year limitless mileage warranty to dealers’ arsenals at the start of 2012.

The new appointments are:
1. Astley’s, Yeovil, Somerset
2. Chequered Flag, Attleborough, Norfolk
3. Colley Motor Group, Cwmbran, Gwent, South Wales
4. Henrys Glasgow, Glasgow
5. Littlewick Green Motor Company, Swindon, & service centre in Maidenhead
6. Maple Garage, Mappleton, Hornsea, East Yorkshire
7. Ness Motors Limited, Inverness
8. SsangYong West London, Barnes, London
9. Turners, Crawley, Sussex
10. Westaway Motors, Spratton, Northamptonshire

Paul Williams, SsangYong Motor UK chief executive, said: “We are continuing to look for dealers to take on the franchise in a number of open points across England, Scotland and Wales, including: Aberdeen, Borders, Newcastle, Teesside, Leeds, Bradford, Nottingham, Greater Manchester, Liverpool, Coventry, Watford, Leicester, Reading, Exeter, Southampton, London/South East, Mid & North Wales.

“We keep things simple yet professional, and with short lines of communication, quick decisions are assured.

“We offer dealer-selected objectives, competitive and straightforward dealer margins, all backed by a full range of support including a floorplan facility that is not linked to retail finance, plus a good parts supply. We expect to announce a number of further appointments in the near future.”




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SsangYong UK

SsangYong is looking to relaunch in the UK as well as strengthen its dealer network now its future has been secured by Indian manufacturer Mahindra & Mahindra.

Supply and sales have stalled. Just 242 models were sold in the UK last year as the Korean brand was forced to restructure in 2009 after going into court receivership.

The company was rescued when Mahindra agreed to buy a 70% stake. The deal was finalised in March. There are currently 50 SsangYong dealers in the UK with 35 sales points and 15 service centres.

Paul Williams, chief executive of importer SsangYong Motors UK (formerly Koelliker UK), is looking to switch all dealers to selling new cars, as well as increase the network to 65 ready for the March 2012 plate-change. It could increase to 85 by 2013. Start-up costs for the new car franchise are put at less than £5,000.

He will embark on a recruitment drive to fill 20 open points across the country, including south-east London, Greater Manchester, Liverpool and Nottingham.

SsangYong will be looking to steal market share from fellow Korean brands Hyundai and Kia, as well as Mitsubishi and Nissan. The brand will look to highlight a low price/high quality message in targeted online marketing campaigns aimed at caravan towers, horse owners and farmers.

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