Nissan after cabbie market with new London taxi

Nissan after cabbie market with new London taxi

07/08/2012 in News, Manufacturer News

print twitter fb in
Was this article useful?

Click the thumbs up >


Nissan has created a new NV200 Hackney Carriage as it looks to enter the London taxi market to compete against other taxi manufacturers like LTI and Mercedes-Benz.

Nissan has also launched trials in London of its all-electric e-NV200.

The diesel version of the Nissan NV200 London Taxi is expected to be competitively priced below the new TX4 – the London Taxi Company’s current model - and will be available through a currently unnamed “designated specialist Nissan dealer”.

The specialist dealer has not been appointed yet but when it is, all sales will go through that dealer.

A spokesman for Nissan said: "Because the pre-production development car is still in prototype stage and the processes that need to be followed with TfL are still ongoing, we don’t yet have estimates for sales.

"However, the initial reaction from the LTDA and its members has been extremely good so we are expecting a very healthy take-up when the vehicle type approval is finalised and the taxis go on sale at the back end of next year."

Nissan is looking to introduce the new model at a lower price than competitors and with better fuel economy and emissions than rivals, 53.3mpg and 139g/km respectively.

The Japanese brand has already launched the NV200 taxi in Japan and has been chosen as New York City’s “taxi of tomorrow” to replace the Ford Crown Victoria.

Subject to final testing, including a crash-test, the diesel-powered Nissan NV200 aims to receive full London Taxi certification later this year.

Mercedes-Benz entered the London taxi market in 2008 with its Vito model which the brand says is now on course to build on its 40% share of the Metropolitan Taxi sector in the UK.

The Vito Taxi is sold by KPM-UK in east London.

 




AMi Header

Nissan Motor (GB)

Buoyant sales are heading towards the record levels set nearly a decade ago, despite the brand shunning some ultra-competitive volume segments.

Instead, a clever combination of city cars, crossovers, 4x4s and sports cars is delivering strong sales growth, despite the disruption caused by the Japanese earthquake and Tsunami.

Nissan has also carved out a strong competitive advantage in the electric vehicle market with the Leaf, which is now supported by a 30-plus strong dealer network. T

The next step will be to focus on generating greater levels of used car sales, particularly for its popular Quashqai.

Nissan sells more than 2,000 new Qashqais every month and the aim is to ensure dealers maximise the 'lifecycle value' of the vehicles by keeping as many as possible within the network when they come back as used stock.

Note: Manufacturers administer the franchised contracts for cars and LCVs in different ways. Broadly, for some the contract to sell cars and LCVs is managed through a separate dealer contract. For others one contract covers both vehicle types.

AMi seeks to acknowledge the difference and reflect it in the count of each dealer groups total franchised outlets (franchised businesses) and sites (locations).

Nissan administers car and LCV sales under a single contract.

Read more

Subscribe To AMi

Market Share

market share

Total Sales

How do dealers rate the value of the franchise?

total sales guide
overall rating

AMi enables you to:

  • Monitor the UK’s most dynamic dealers
  • Identify the fastest growing dealers
  • Assess brand relationships
  • Benchmark performance
  • Access dealer health checks
  • Assess risk and identify opportunities
  • Track dealer group activity.

AMi is available on subscription. To find out more download our digital brochure or call Julie Howard on 01733 468141 or email julie.howard@bauermedia.co.uk.


Comment:

(no need to login)

Your name:

Your email:

(will not be shown)


Please enter the code above.



Notify me when people reply

Click here to login to leave a comment

Comments (0)


poll header

Who is responsible for social media operations in your business? Please leave a comment when you vote

Sales: 0 %

Marketing: 100 %

Digital specialist: 0 %

Outsourced: 0 %

Vote Now