GForces lands contract to update Nissan dealers’ websites

Buoyant sales are heading towards the record levels set nearly a decade ago, despite the brand shunning some ultra-competitive volume segments.

Instead, a clever combination of city cars, crossovers, 4x4s and sports cars is delivering strong sales growth, despite the disruption caused by the Japanese earthquake and Tsunami.

Nissan has also carved out a strong competitive advantage in the electric vehicle market with the Leaf, which is now supported by a 30-plus strong dealer network. T

The next step will be to focus on generating greater levels of used car sales, particularly for its popular Quashqai.

Nissan sells more than 2,000 new Qashqais every month and the aim is to ensure dealers maximise the 'lifecycle value' of the vehicles by keeping as many as possible within the network when they come back as used stock.

Note: Manufacturers administer the franchised contracts for cars and LCVs in different ways. Broadly, for some the contract to sell cars and LCVs is managed through a separate dealer contract. For others one contract covers both vehicle types.

AMi seeks to acknowledge the difference and reflect it in the count of each dealer groups total franchised outlets (franchised businesses) and sites (locations).

Nissan administers car and LCV sales under a single contract.