With just a few weeks to go until the end of the year, Colin Appleyard Cars is on target to register over 1,600 new Suzuki cars for the first time in its 40-year history.
Its new car sales are up almost 40% on last year. Managing director Robin Appleyard put the success down to Suzuki’s excellent range of value for money cars and 4x4 vehicles, the improving economy plus Appleyard’s unique friendly yet professional sales service.
This year Suzuki has been marketing extremely competitive finance offers, including 0% APR deals, and it launched the S-Cross, a replacement for its B-segment SX4 crossover.
He told the Huddersfield Daily Examiner: “We have exceeded all expectations. Our previous best, achieved before the recession, was 1,500 new registrations so we are obviously delighted with this year’s performance.
“Clearly, the sales guys have done a brilliant job but they have been helped by all the support staff who provide a fantastic aftersales service which in turn encourages customer loyalty.
“This has given us the confidence to increase our staffing levels by 10%.”
The group is currently looking for five or six extra people including a business manager and more sales staff.
Colin Appleyard Cars showrooms in Keighley, Huddersfield, Ashton-under-Lyne and Shipley as well as Nissan and multi-franchise motorcycle dealerships in Keighley.
As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.
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