Ridgeway Group, the premium brand car dealer in the south of England, has secured its first Land Rover franchise.
It has acquired the Land Rover site located in Cumnor, Oxford from Hartwell for an undisclosed sum.
All staff formerly employed by Hartwell Land Rover Oxford will transfer to Ridgeway (effective 30 May 2013) – increasing the company’s workforce to over 1,100 employees.
The site will be rebranded as Ridgeway Land Rover.
John O’Hanlon, Ridgeway Group’s chief executive, said: “We are delighted to have the Land Rover marque in the Ridgeway stable and in the month that the brand marked its 65th anniversary”.
He added “The range is diverse, appealing and now luxury with the stunning Evoque and new Sport models – widening the appeal of Land Rover and Range Rover to a new audience.
"The brand is in such a strong position and we look forward to representing such a respected motor manufacturer in a territory we know well”.
Ridgeway already represents Audi, Volkswagen, Mercedes-Benz, BMW, Mini and Skoda in Oxfordshire and Hampshire.
As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.
laura lou - 28/06/2013 10:33
That is great news for Ridgeway - Land Rover staff are notoriously knwon as hard workers, so Ridgeway are in for a treat. Can't wait to see what they produce now. Jeep Dealer Lincoln - http://www.motors.coop/new-cars/jeep/