Japanese premium carmaker Infiniti is to offer drop-in test drives to consumers during Music Cube events at London's Westfield shopping centres.
The events - free live concerts over the last two weekends in October - are being partnered by Infiniti which will display its new Q50 2.0-litre Turbo near the stage.
The car will also be available for test drives on an on-road route close to the Westfield London (White City) and Westfield Stratford City shopping centres.
François Goupil de Bouillé, Infiniti vice president for Europe, Middle East and Africa, said: “Infiniti prides itself on designing cars to always be innovative. With test drives available from the Westfield sites we are able to demonstrate how this new technology can be fun, exciting and involving for the driver.
"Music Cube does the same for the music industry, delivering a new way to listen to live music during this unique and rewarding event.”
Music Cube events at Westfield London (White City) run from Friday October 24 to Sunday October 26, and at Westfield Stratford City from Friday October 31 to Sunday November 2.
As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.
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