CJ Automotive has rebranded all its dealerships under the Lightcliffe trading name.
All its Volkswagen dealerships are being refurbished to the brand's latest corporate identity and Lightcliffe Volkswagen signage, to join its existing Lightcliffe sites: three Honda, two Skoda, one Nissan and one Seat.
Five businesses will remain under different names: North Wales Audi, North Wales Volkswagen, North Wales Commercial Vehicles, Green Bower BMW and Green Bower Mini.
In addition, the company is nearing completion of the UK's first motor retail park with all five core VW Group brands in one location at Llandudno Junction.
The group started in 2003 when Ian Rutter, managing director, took on a Volkswagen business in Warrington, and has since grown to include 18 dealerships representing seven brands and with 500 employees.
As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.
Chilli pepper - 03/02/2014 22:46
Getting ready to sell off the VW dealerships?