Peter Vardy Carstore, the dealer group's used car supermarket, has added a unique coffee bar to enhance the customer experience.
The CarStore Cafe is a retro-fitted ice cream van serving up hot drinks, ice cream and light lunches to customers at competitive prices.
The showroom, in Glasgow, also has a Formula 1 car-style soft play area for children, mini cars, pinball machines, iPads and TVs showing cartoons, seating areas, a business lounge and a enclosed handover zone for customers to collect their car.
The company said: "When we were dreaming up the CarStore we wanted to have somewhere that people would come for the amazing deals but stay for the experience.
"We have created a warm and welcoming environment inside to make our customers relaxed enough to make an informed decision when buying their next car."
Click on the image below to explore Peter Vardy's CarStore
As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.
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