Kia is promoting its new Soul with a viral style advertising campaign which features exercising hamsters.

The commercial, called Ready to Roll, features the song Wham Bam by Clooney playing in the background while the hamsters shed weight before hitting the red carpet.

The advert has been used globally and has already been viewed over 14 million times on Kia’s US YouTube channel.
The new Kia Soul is now on sale in the UK priced from £12,600.

All versions are front-wheel-drive five-door crossovers.

Kia research has shown that while buyers desire the appearance, semi-elevated driving position and perceived safety advantages of a 4x4, they do not want the higher fuel consumption and taxation that four-wheel drive entails.

Kia will offer five trim options with the new Soul in the UK, all featuring upgrades in equipment and technology compared with the previous model. The five grades are Soul Start, Soul Connect, Soul Connect Plus, Soul Mixx and Soul Maxx.