THE 2014 FRANCHISE GUIDE
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A resurgence in fleet sales on the back of low-CO2 and fuel-efficient Skyactiv models has helped Mazda begin recapturing market share it had been losing since 2009.

Many of the brand’s 130-plus dealers now have fleet specialist status, and understand the importance of the sector to Mazda’s future growth in the UK.

The success of the CX-5 crossover and Mazda6 in the past two years has been followed by the launch of a new Mazda3 in January and a Mazda2 due to arrive later this year. We also saw the new Skyactiv MX-5 ahead of the Paris Motor Show.

Whereas many new small cars have abandoned a diesel option, Mazda is developing a new 1.5-litre Skyactiv diesel to sit alongside the 2.2-litre. The engine is destined for both the new Mazda2 and Mazda3.

The MX-5 will be an important car for Mazda to get right, as it’s well known and well loved in markets across the world.

Learn more about this manufacturer on Mazda's AMi page. Dealers can register here for a free AMi membership.