Kia dealers will be offered a suite of triggered email, SMS and social media marketing now the Korean car brand has granted its approval to Marketing Delivery.
The Sussex-based dealer marketing firm has begun a series of dealer visits and roadshows to showcase the programmes and discuss requirements, and expects the first Kia dealers will go live with its services in the second quarter of 2015.
Paul Hunter, service development manager at Kia Motor UK, said: “The aftersales environments of Kia dealers are changing rapidly, primarily due to the greater retail opportunity arising from the rapid growth in the 0-5 year vehicle parc.
"Many of our dealers are looking for new ways to proactively engage with the increased number of prospects at the right time.”
Jeremy Evans, managing director of Marketing Delivery, said “This is a very cost effective and flexible route for businesses that need to increase outbound activity at a modest cost and without an increase in headcount. We are delighted to have been chosen by Kia to assist its dealer network at such an exciting time.”
Last autumn Kia's UK chief executive Paul Philpott raised concerns about current capacity in the network for aftersales having a detrimental effect on customer satisfaction. Click here for that article.
As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.
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