Having recently opened a new £5 million Ford car dealership on Sunderland's Newcastle Road, Benfield Motor Group has now begun building a £5.7 million Audi 'terminal' style dealership on the same site.
The 30,000sq ft Audi development is due for completion this autumn and will feature a 12 car showroom with a rooftop car park, a 16-bay service workshop, a dedicated Audi configurator room and a plush customer lounge, plus a large used car display area.
The development is part of Benfield's £20million capital investment programme to improve its retail facilities for customers.
Mark Squires (pictured), Benfield’s chief executive, said: "This commitment by Benfield underlines our commitment to Wearside and the proposed stunning modern design and beautiful car showroom will provide unrivalled customer service and aftersales facilities. Once complete it will be one of the most impressive motor retailing sites in the North of England.
“Audi's leadership in the prestige car market continues at pace and by announcing this development we are making a powerful statement of what the brand represents, stunning design, the latest in technological innovation, coupled with genuine desire to deliver a world class experience for its customers.
The new development will replace Benfield's current Wearside Audi dealership, built to Audi's previous 'hanger' showroom style, on Stadium Way in Sunderland, opposite the Sunderland FC Stadium of Light.
As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.
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