Land Rover UK has shown it is not forgetting its farming roots and has appointed farmer and BBC TV’s Countryfile presenter Adam Henson as its latest brand ambassador.

At the Royal Windsor Horse Show during the weekend, Henson’s first appearance for Land Rover saw him formally hand over a new Discovery Sport to The Prince’s Countryside Fund Land Rover Bursary beneficiary SARA.

SARA will use the vehicle for its search and rescue operations on the Severn Estuary.

The Land Rover Bursary, part of a three year partnership with The Prince’s Countryside Fund, serves to award innovative projects helping to revitalise and preserve British countryside communities and rural traditions.

Henson said: “Farming and agriculture has been my life’s work and if ever there is a vehicle for the countryside, it has to be a Land Rover.

“I’ve got great admiration for the life-saving work that the team at SARA do and it’s a real privilege to present them with the new Discovery Sport which will give them enhanced capability to continue their vital operations.”

Land Rover said Henson, who runs the Cotswold Farm Park in Gloucestershire, is a perfect fit with Land Rover and complements its support of rural communities.

At the Royal Windsor Horse Show, Land Rover UK continued its 2015 Defender Celebrations with a parade drive through the Windsor Great Park.

As the main partner for the show, Land Rover’s stand included the entire current product line up, as well as a look back through the history of Defender; from Series I to the modern day, and the Land Rover Experience area was running for the duration, and a Land Rover owners’ hospitality area offered food and drink for any Land Rover owner presenting their key fob.