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Seat will be first car brand in Europe to integrate Amazon Alexa

Seat will be the first car brand in Europe to integrate Amazon’s Alexa voice service into its vehicles.

Seat will be the "first car brand in Europe" to integrate Amazon’s Alexa voice service into its vehicles.

The announcement was made at the Frankfurt Motor Show by Seat’s president Luca de Meo. 

The Alexa service will be available at the end of this year in the Seat Leon and Ateca models, and in the Ibiza, Arona and its new large SUV in 2018.

Amazon Alexa will enable Seat drivers, using voice commands, to optimise their time while in their car. For example, drivers can manage their personal schedule or find songs.

Seat President Luca de Meo said: “Integrating Amazon Alexa in our range represents a great boost to Seat’s digital ecosystem and connectivity and certainly contributes to position the brand as a front-runner in connected vehicles in Europe.

“The trend in voice-activated services is growing and for this reason we want to make it available to our customers”.

Amazon Alexa’s vice president Ned Curic said: “We’re excited for Seat to incorporate Alexa into its vehicles.

“We think voice is a big part of the future and this is particularly true in cars. With just a tap of the steering wheel, Seat customers will be able to ask Alexa for music, get the news, control their smart home, and much more.”

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