Setting up and running a low-cost airline is a challenge in anyone’s book and David Bryon, former managing director of BMI Baby, lived to tell the tale. And he will be doing so at the next AM Executive Breakfast Club meeting, open to all senior franchised dealer group executives, on Friday, November 6.

One of Europe’s largest low cost airlines, bmibaby started off small and grew to a turnover of £400 million in under four years.

Bryon (pictured) will speak with authority on business growth, customer service, leadership, environmental impact, and what businesses everywhere can learn from the highly competitive and challenging aviation sector.

After university, he moved to America, where he was involved with small businesses and ecommerce.

He also wrote a newspaper column and hosted a local talk show.

He returned to the UK to take up a role with bmi and was then part of the management team that set-up bmibaby.

Bryon mixes sound business advice with hilarious tales from the aviation industry.

He reveals the funny side of airport check-ins, in-flight communication, customer relations and other highlights of 21st century flying.

> The AM Executive Breakfast Club is exclusively open to all senior franchised dealer group executives. If you would like to attend the meeting and become a member, email Nicola Baxter at nicola.baxter@bauermedia.co.uk.

The AM Executive Club

Simpson's in the Strand, London

The AM Executive Breakfast Club meetings are an exclusive opportunity for senior franchised dealer executives to meet and discuss the issues of the day.

A guest speaker will open the proceedings, which will inspire, inform and are certain to stimulate invigorating debate among the attendees.

Previous speakers include Gerald Ratner, James Timpson, BJ Cunningham, Mark Palmer, David Smith, Andrew McMillan, Anthony Hilton, Wilfred Emmanuel-Jones, Aleks Krotoski, Jeff Grout, James Kydd, Tom Cannon & John Peters.

Attendance is exclusive to senior dealer group executives.