Pentagon is set to expand its presence in Lincoln, just six months after establishing its name in the city.
It has added the Mitsubishi franchise at its centre in Outer Circle Road from today.
Derby-headquartered Pentagon Group, which is leasing around half of the three-acre site from local motor dealer Charles Warner, will be employing 20 people at the site (including some team members who will be relocating from the current site on Tritton Road).
Pentagon also plans to move its Renault and Dacia business (currently based at Tritton Road) to Outer Circle Road in late April. This will follow a complete refurbishment of a separate showroom.
The new Mitsubishi showroom will house five Mitsubishi vehicles.
Pentagon expects its new Renault and Dacia showroom to house 12 vehicles.
The site will also stock Renault commercial vehicles, plus they have also been appointed an official Renault Sport dealership.
There will be space for about 80 approved used cars and commercial vehicles across the new site.
Pentagon general manager Andy Finch said: “The new Mitsubishi, Renault and Dacia dealerships in Lincoln are full of potential.
“We have been listening to our customers ever since we first arrived in Lincoln six months ago and it’s quickly become clear that we’ve outgrown the Tritton Road site.
“The imminent move of Renault and Dacia to this new location, together with the new showroom for the new Mitsubishi range is great news for everyone.”
Charles Warner previously represented the Mitsubishi franchise in the city but it has been transferred to Pentagon as part of the deal.
Charles Warner will continue its sales and aftersales operations from Outer Circle Road which includes new MG cars, used car sales, car servicing and an accident repair workshop.
The lease was brokered by Lincoln-based chartered surveyor Banks Long & Co.
The new dealerships will expand Pentagon Group's current portfolio of sites to 34, which are spread across Yorkshire, Greater Manchester, Derbyshire, Staffordshire, Nottinghamshire, Lancashire and Lincolnshire.
Picture: Banks Long & Co director William Wall, Charles Warner managing director Mike Seward and Pentagon general manager Andy Finch outside the new site in Lincoln.
Jeremy has been a journalist for 30 years, 20 of which have been in business-to-business automotive. He was a writer and news editor on AM-sister brand Fleet News for three years before setting up the AM website. For the last five years he has been Bauer B2B’s head of digital helping to manage the digital assets of AM, together with Fleet News, Commercial Fleet, Rail and Smart Transport.
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