Stephen James Group, the London and Kent-based BMW and Mini dealer, has signed an exclusive three year remarketing renewal with BCA commencing in April 2016.
The group, which has four BMW and three Mini dealerships serving Blackheath, Bromley, Enfield and Ruxley/Sidcup, has sold with BCA since 2006 and will continue to sell at BCA Paddock Wood every Tuesday.
A renewed Stephen James Group sales programme launches on April 5, with most of its prestige and executive part-exchange vehicles pre-sale prepared to ready-to-retail condition.
Stephen James Group is also utilising the Smart Sell element of the BCA Dealer Pro system to consign non-retail part-exchange cars to BCA for immediate remarketing.
BCA is supporting the sales programme with a strategic marketing campaign that includes branded e-marketing and online awareness through BCA’s website, Auction View bulletins and Showroom feature.
BCA also generates brand support for Stephen James Group with posters and point of sale material.
Mark Perfect, group used car manager at Stephen James Group, said: “BCA offered an innovative and joined-up approach to remarketing together with a wide range of complementary services and we were delighted to renew our long-standing partnership.”
BCA’s sales director Craig Purvey added “This deal means Stephen James Group will continue to deliver a substantial range of very attractive stock for buyers at BCA.”
As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.
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