Bristol Street Motors has kicked-off another spell of support for the Bradford Bulls rugby league team as part of a season-long sponsorship deal.

Part of Vertu Motors plc, the Bradford dealership which represents Nissan, Renault and Dacia dealerships at its Thornton Road site, has renewed support of Bradford Bulls for a second season.

The renewed partnership will see the Bristol Street Motors logo continue to appear on the left sleeve of the club's home and away playing shirts as it contests the Kingstone Press Championship in 2016.

Paul Anderson, new car sales manager at Bristol Street Motors Renault Bradford, said: “We’ve had a great year since forging the partnership and I’m delighted to announce we are staying with the Bulls into season two.

“As a local business we are delighted to be working with such an iconic sporting institution.

“Alongside shirt sponsorship, The Bristol Street Motors branding will be displayed at the Provident Stadium for all games.

“We have welcomed many Bulls season ticket holders as customers at the dealership over the last year and we look forward to welcoming many more rugby league fans this season.”

Rob Parker, commercial manager of Bradford Bulls, said: “To be able to count on a company like Bristol Street Motors again for another year is amazing. It shows the confidence major brands have in the commercial side of the club.”