Sytner Group’s Tamworth dealership has been awarded Mini retailer of the year.

It won the award at the company’s 2017 awards earlier this month, coming top of the brand’s 141-site network.

The Tamworth team “demonstrated industry leading competence across 10 separate areas, including new car sales, used car sales, profitability, customer satisfaction and more”.

The team at Sytner Tamworth were also the first in the world to adopt Mini’s new corporate brand identity which has since been rolled out in the UK retail network over the last 12 months.

Other categories and winners included Cooper Norwich for aftersales performance, Harry Fairbairn Giffnock for used car sales and Prentice Portadown for delivering consistently excellent customer service.

Rybrook Shrewsbury excelled in two categories, taking both the financial services and manager of the year awards.

In 2016, Mini UK sold 68,984 vehicles, its best annual sales performance since the brand’s launch in July 2001, representing an 8.5% increase over 2015. 

Winners in the 2017 Mini Retailer Awards

Category	Winner
Retailer of the Year	Sytner Tamworth
Retail Sales	Cooper Reading
Corporate Sales	Sytner Group
Used Car Sales	Harry Fairbairn Giffnock
Aftersales	Cooper Norwich
Marketing	Lloyd Group
Financial Services	Rybrook Shrewsbury
Customer Services	Prentice Portadown
Manager of the Year	Ian Lockett (Head of Business), Rybrook Shrewsbury
Mini Clubman Sales	Partridge of Hampshire
John Cooper Works Sales	Mini Park Lane