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Former Auto Trader directors Darren Sinclair and Jonathan Williams have joined Manheim and Motors.co.uk parent company Cox Automotive in new digital roles.

Sinclair joins to head up the Cox Automotive’s digital marketing business. He was most recently chief operating officer for The Property Software Group, a desktop software provider for estate agents. Prior to that, Sinclair spent more than 20 years at Auto Trader, where he held director positions across sales, service and operations, ultimately becoming digital operations director.

Williams joins Cox Automotive where he will be developing new products for Motors.co.uk. Before joining Cox Automotive Williams previously held various senior roles within Auto Trader UK for 15 years, most recently as group marketing director.

Both Sinclair and Williams will report to Martin Forbes, managing director of Cox Automotive UK’s retail and media businesses.

The appointments follow on from the announcement earlier this month that Ray Sommerville joined Cox Automotive UK as non-executive director to help drive business growth across all of its brands. Sommerville was most recently chief executive at Perrys Motor Sales.

Cox Automotive brands in the UK include Manheim, Motors.co.uk, NextGear Capital UK, Dealer Auction and Movex.