Smart has launched a new website offering a complete online sales solution for customers buying its fortwo and forfour hatchbacks.
Customers can create an account allowing them to reserve a car online by placing a £250 holding deposit and completing a credit application before choosing whether to collect their new smart from a local retailer or have their car delivered direct to their home.
A spokesman from Smart told AM that retailers will be involved in the transaction either way, completing the deal or delivering vehicles, giving them an early “touchpoint” with new customers.
The Smart retail portal was made live before Christmas and the brand has already seen at least one purely online sale in the UK, he added.
Online customers can buy a number of pre-configured models based on the prime model line and offers the customer a choice three payment options – lower monthly payment, a standard offer, or a lower deposit.
Smart said that online customers’ will have credit applications processed within 48 hours and that their new car could be with them within 12 days.
Krishan Bodhani, head of smart in the UK, said: “Almost anything can be bought online now and we’re delighted to offer this option to our customers when purchasing their smart.
“It’s really easy to do and is extremely time-efficient, enabling a customer to make a reservation, fill in a credit application and sign a contract at a time and place that works for them.”
The Smart models available to buy online have a power output of 71PS; the fortwo claims 68.9 mpg on the combined cycle and the fourfor 67.3 mpg.
Highlights of the prime model line include a panoramic glass roof, 15-inch five-twin-spoke alloy wheels, black leather-covered seats and the smart Media System, which features a seven-inch touch screen with Bluetooth connectivity.
The full range of Smart products and options remains exclusive to the Smart retail network.