MG Motor has teamed up with social media students at South and City College, Birmingham, to help boost its online interaction.

In June, seven social media apprentices from the college visited MG’s head office to discuss online interaction and how the car manufacturer can expand its social media followers.

Matthew Cheyne, MG’s head of sales and marketing, said: “We’ve got a fantastic following of MG fans, some as far back as the earliest models, but we’re always looking to increase our audience and interaction.

“Through the help and expertise of these students, we’re hoping to do that and identify what people look for when it comes to social media.”

The students were set a project, which involved researching best practice across the automotive industry and creating unique social media campaign for MG, which was presented to the MG marketing team at the end of July.

An MG spokesman said: “We were really impressed with the ideas the student came up withand it was refreshing to speak to young people who haven’t necessarily got an interest in cars, as you get a completely different outlook.

“With their input we will be running their campaigns in the coming months, which is a fantastic experience for these students.”

Steve Dourass, business and community manager for South and City College, said: “To be working in association with such a fantastic local brand is great because everybody wins. Our college students have been really enthused by the relationship we are building and have already gained invaluable experience through a ‘real life’ project.

MG Motor is currently running the social media campaign #MGthanks, which will continue until the end of August. The campaign that follows will be one devised by the students.