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Target price: small SUV pricing analysis

Small SUVs are a healthily-growing segment, so it should be no surprise that discounts come at a lower rate than for the market as a whole.

24 Apr 2014

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Do customers buy cars from you because of your brand, or the manufacturer's? Please leave a comment

My dealer brand and reputation: 38.5 %

The manufacturer's brand and reputation: 46.2 %

It's about the product, not the brand: 15.3 %


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