"Measures often say as much about how bad you were as they say how good you have become. Give me a modest 15% improvement every year. Every five years you will double your output and more importantly you will have built the capability to keep doing it and in 30 years you will be 6,000% better.”
Customer retention and return, and how proactive marketing and innovative communications strategies can help reduce drain among existing customers will be the focus for Adam Goran, of Grass Roots at the AM Aftersales Conference 2015.
HM Revenue & Customs is stepping up its investigations of the way car dealerships, vehicle rental firms and other businesses implement rules to average out benefit in kind tax charges on staff using multiple company cars.
When you consider that, for businesses, increasing the average customer review rating by just one star can lead to an increase in up to nine per cent of revenue, it’s clear that customer reviews are a vital component of any businesses success.
Annual new car sales in Europe increased by 5.3% in 2014, with monthly sales growth throughout the year compared to 2013. December sales were 5.0% higher than a year earlier, suggesting the trend remains positive.