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AM Online

New Volvo XC60 makes second shopping mall debut ahead of showroom appearances

Volvo XC60

Volvo’s new XC60 will continue its series of shopping mall public debuts, with shoppers at Kent’s Bluewater facility getting their first glimpse of the Swedish SUV next week.

Visitors to Bluewater will be among the first people in the UK to see the new Volvo XC60 SUV, before it appears in dealerships later this year, when it takes centre stage at the shopping centre from Saturday 8th to Saturday 15th April.

The long-awaited SUV will go on display in Volvo's pop-up shop in a latest showcase appearance which follows the car's UK debut at Manchester's Arndale shopping centre last week.

Bluewater’s Scandinavian-inspired pop-up Volvo shop, located on the lower mall of Bluewater, near House of Fraser, will feature Volvo's new XC60 T8 R-Design in Crystal White, alongside the firm's recently launched V90 premium estate and XC90 SUV.

Jon Wakefield, managing director, Volvo Car UK, said: "The new XC60 is the latest product in Volvo's transformation, and introduces to our best-selling SUV the premium design, advanced connectivity and pioneering safety technology already seen on the successful S90, V90 and XC90.

"We're delighted to be giving visitors to Bluewater such an early chance to see the car.

“Our pop-up shop will allow customers to explore the car in a relaxed, welcoming environment, which reflects not only the design of our products but also the overall Volvo ownership experience."

Revealed at this year's Geneva Motor Show in March, the new car replaces Volvo's highly successful original XC60, which in the nine years since its launch became the best-selling premium mid-sized SUV in Europe, with nearly a million units sold globally.

The new XC60 features Steer Assist – a feature added to the ground-breaking City Safety system – and Oncoming Lane Mitigation, which uses Steer Assist to help mitigate head-on collisions – while Volvo's Blind Spot Information System (BLIS) now uses Steer Assist functionality to reduce the risk of lane-changing collisions.

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