Vantage Motor Group has appointed John Barnes as market area general manager for West Yorkshire.
Barnes has worked with the Toyota and Lexus brands for the last two-and-a-half years, formerly running dealerships in Cumbria and the Scottish Borders for Border Motor Group.
His 27-year career in motor retail has also included running Mercedes-Benz & Smart Birmingham Central and roles with Bristol Street Motors and Reg Vardy.
In the newly created role, Barnes will be responsible for growing the sales and reputations of Vantage’s new dealerships in West Yorkshire – Toyota Wakefield, Toyota Leeds and Lexus Leeds - which were all acquired from Lookers in late December.
Mark Robinson, managing director of Vantage Motor Group, said: “John was the perfect choice to fill this new role in West Yorkshire. He has all the credentials needed to take the business forward along with an expansive knowledge of the Toyota and Lexus brands.
The appointment of John Barnes follows Vantage’s recent appointment of Dale Baker as group aftersales director.
Vantage Motor Group has more than 600 employees at 25 dealerships across Northern England and the West Midlands.
As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.
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