Cap HPI has appointed Ian Denny as its head of digital media sales as it focusses on growth in areas which are “are transforming the automotive industry”.

Denny joins the business from senior roles at Automotive Marketing Solutions, News UK and Auto Trader, and will support the expansion of the company’s growing number of partnerships with operators in the automotive digital sector

He said: “From supply chain solutions to retail, digital technologies are transforming the automotive industry. Data powers these platforms and Cap HPI has an important role to help drive the pace of innovation.”

The appointment follows significant investment by Cap HPI in its analyst and product development teams.

Sales director Chris Wright said: “By investing in the best people, technology, and data, we aim to underpin innovation across the automotive sector. Ian brings a wealth of experience in the fast moving sector.”