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Daihatsu appoints Norfolk dealer

Friday 17 April 2009, 10:17
- Advertisement -

Daihatsu has added to its dealer network, appointing Cromer Car Centre in Norfolk.

The independent dealer which also holds Perodua and Proton franchises will sell new and used Daihatsu cars along with offering an aftersales service.

Dealer principal Robert Richmond said: “In these unprecedented trading times, we are thrilled to be working in partnership with a company known for making reliable, affordable, low-emission, economical cars.

“We are very optimistic about generating new business as well as looking after our established clientele too.”

The Japanese carmaker signed up 20 new dealers during 2008 and currently has 98 UK showrooms.

 

 


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Your comments:
Daihatsu may have signed up 20 dealers in 2008, but it should be noted that with 663 registrations to the end of March 2009, each of these 98 Daihatsu dealerships has only sold an average of 2 cars a month each, in 2009.

At an average volume of 6 cars a quarter for a Daihatsu dealer, how on earth are companies making ends meet? How on earth does the whole Daihatsu operation make money? The Japanese must subsidise it, big time.

Proton and Perodua only do just over half as much as Daihatsu, put together! The Malaysians must be pouring cash in a black hole.

Good luck to Robert, he may need it!

Ling Valentine

LINGsCARS.com
17 April 2009, 13:34

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