Car dealer Sunwin Motor Group, part of the Co-operative Group, is being rebranded to reflect its ownership.

Its 19 showrooms are being rebranded as The Co-operative Motor Group in a move that marks their formal induction to the family of businesses, which includes food, funerals, travel, pharmacy, financial services and legal services.

More than two thirds of Co-op Group’s 5,000 outlets have been rebranded over the last two years.

Mike Austin, managing director of The Co-operative Motor Group, said: “Sunwin has worked hard to establish a trusted reputation in the Midlands and the North and we intend to build on that by adopting The Co-operative’s strong brand.”

“The relaunch of The Co-operative Brand has been a major success and the financial performance of The Co-operative Group is stronger than ever as is trust in our brand.”

The first of the Group’s dealerships to be rebranded will be the Renault dealership in Preston on October 27. The rebrand programme will be rolled out to the rest of the dealerships.

The Co-operative Motor Group (formally Sunwin) which represents ten major motor manufactures (Renault, Nissan, Mazda, Peugeot, Fiat, Landrover, Suzuki, Chrysler, Dodge and Jeep) has reported sales of over £250 million for the last financial year.
 

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