Online motor finance firm CarFinance 247 has a new brand identity and launched a refreshed website as it plans for expansion in 2017.

The new logo, brand look, website and member’s area comes on the back of CarFinance 247’s most successful year to date, where it achieved a 154% increase in turnover and 122% growth in the value of brokered loans1.

It was (last month) voted the Sunday Times Virgin Fast Track fifth fastest growing private business in 2016.

CarFinance 247 has more than six million visits to its website every year and by adding new customer-facing features to its web platform it is aiming to convert more of this traffic into finance applications.

It has also updated its bespoke approval process, which means initial decisions can now be delivered to customers within 10 seconds. 

Other changes include an improved member’s area, where approved customers can search for cars from over 110,000 vehicles advertised by dealers, and a new blog #CarTorque with editorial contributions from motoring writer James Foxall.

The business is owned and run by brothers Reg and Louis Rix.

Managing director Reg Rix said: “It’s been an incredible journey over the past 10 years. The new look reflects our evolution and marks the start of an exciting new chapter with regards our future direction.    

“As well as major changes to the customer experience and user journey, internally we have also launched Academy 247 to help nurture staff development.”